How many people over 40 can still remember the great brand taglines, jingles, and slogans from their youth? On the other hand, how many current ones does anyone remember? The era of great jingles and mottos seems to have passed us; however, something has been lost in the process. The fact that so many of us remember so many of them shows how powerful they can be. They keep the brand front and center in our minds - when we're thinking of the brand category and often when we're not. Their impact lasts years and decades. It's hard to calculate the ROI on that.
Domus is a full-service marketing communications agency based in Philadelphia. Please visit our web site at http://www.domusinc.com for more.