State Lotteries and Mobile Marketing
Although mobile marketing is growing at significant rates in the U.S., there has not yet been a high adoption rate by state lotteries. With lottery revenues around the country struggling along with the rest of the economy, this might be an ideal avenue to add to the marketing mix.
There are many possibilities for lottery mobile marketing, from advertising current games, to providing jackpot sizes and winner notifications, to locating nearby retailers, and more. Simple programs like these would significantly keep lotteries in the forefront of likely buyers' minds, which in turn should have a strong positive impact on sales volumes.
Domus, Inc. is a Philadelphia-based marketing communications firm with many years of experience providing lottery marketing services. For more information, please visit our web site.
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