I was just reading an article in Advertising Age about Taco Bell selecting a new digital marketing agency to make over their web presence and one of the things that struck me was what I didn't read. I didn't see anything about Taco Bell's overall focus or how the new agency's efforts were going to be integrated into the overall marketing strategy. Sometimes marketers get so focused on key components of their marketing tactics that the broader picture is lost.
As marketers, it is our responsibility to always ensure that every decision remains grounded in the overall strategic approach supporting our brand and corporate positions. At Domus, we make sure that we always do this. Please visit our web site for more.