When is top listing in organic (or paid) search not important? When you have strong brand awareness (and a simple, intuitive web site name).
As an example, go to Google, Bing, or Yahoo and do a search on "search engine" or "search engines". The top listings are dogpile.com, altavista.com, and ask.com. But what percentage of the people use those engines compared to Google, Bing, or Yahoo?
So, a lesson to be learned from a marketer's perspective is to not forget classic marketing principles of brand management. Search engine marketing is a tool in the overall approach, but it is not the single answer.
Domus is a full service marketing communications agency based in Philadelphia. Our history is deeply rooted in classic marketing principles, but we thrive on integrating those with the opportunities and realities of today's world. Visit our web site to find out more.