Honesty in Marketing
"Honesty is the best policy" is a lesson learned very early in our life and often taught to us by our parents. And on many occasions I have found that this really is true and an incredibly worthwhile approach.
In my opinion, advertising agencies for the most part have a problem with this. Now, as an ad professional, I am certainly not calling myself or my colleagues liars. But then there is the dreaded posturing - the long conversations, the rationalization and the spin. Why? Sometimes because we screwed up or sometimes we are just trying to get our way. From my experience, though, all that does is waste a whole lot of time and make everyone look like idiots.
Domus' client relationships defy industry average for length of time with us. This is a direct result of our culture of treating our clients and vendors like we would want to be treated - with hbonesty and integrity. We all make mistakes, but early and honest conversations help minimize potential problem and build a level of trust. No one is superhuman, but we must all be passionate about what we do and remain true to our principles, starting with honesty.
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