Does Microsoft Bing change paid search and search engine marketing (SEM)?

The StatCounter monitoring service just release statistics showing that Microsoft's new search site, Bing might have overtaken Yahoo! as the number two search engine in the U.S. Although it's too early to tell whether or not this is just a new launch blip or a long-term trend, the indications are that the search engine marketing game (paid search in particular) is changing.

Most companies and advertising agencies such as Domus spread their paid search budgets across the major search engines, generally proportioned according to their relative market shares. Now that Bing might be overtaking Yahoo!, agencies and other marketers need to take a close look at their allocations and resulting traffic to see if they should be adjusted.

Domus, Inc. is a full-service marketing communications agency based in Philadelphia with clients throughout the United States.

  1. Comment by Geraint on 6/5/09, 12:37 PM

    An excellent point, it will be interesting to see if this is a blip due to the launch or a change of trend. If so I'm sure plenty of companies globally will be looking at their marketing spend.

  2. Comment by Lynn on 6/5/09, 1:43 PM

    Well I predicted on my blog just yesterday that Bing will overtake Yahoo's 25% edge pretty much right away, Google on the other hand will make major improvements to maintain a competetive edge. Only time will tell. Join the Tripsters at my site for the best crap the internet has to offer. Comments always appreciated!