It's amazing how many people remain so filled with emotion over big, successful companies. "Google is a bully and deserves to be taken apart." "Microsoft is a bully and deserves to be taken apart." Etc. Both have achieved their ranks because they have consistently provided great tools and solutions to the rest of us. And it's great that they're both battling each other -- in each other's primary turfs. The result can only be better solutions for all of us. (And if that means more profit for both of them, great for them.)
Microsoft is still chasing Google in the Search market with Bing (actually, it is first chasing Yahoo, but make no mistake that after it passes Yahoo it will go after Google). And Google is chasing Microsoft in the areas of email and office applications. The next couple of years should provide a bonanza of great products for us.
In the meantime, those of us who are engaged in paid search and other forms of internet marketing (for ourselves or for our clients) should be paying careful attention to the positionings of each. Budget allocations, demographic targeting, and message creative content all might be affected by the moves these two make.
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